This is pretty neat!!
New mobile marketing techniques and smartphone technologies are driving a unique 'virtual scratch-and-win' contest.
Smartphones users interact with the content through the touch screen capabilities of their device, while HTML5 coding and mobile connectivity are used to support customer interactions and document their contest entries.
Yellow Pages Group and Cossette are running the interactive contest under the theme 'Scratch and Win!' now through mid December.
Caroline Morin, Cossette's Director of Communications, told Mediacaster Magazine that the mobile application experience and programming were executed by the Cossette digital team, describing the contest interface as "a rich mobile banner that can be accessed within the app.
"What we tried to reproduce is an experience that comes as close to reality as possible to the physical scratch contest. So the touch screen sensitivity is key indeed. The faster you scratch the faster it appears!"
Users opt-in to the contest and agree to share certain data with contest operators through a basic sign-up form, Morin explained. Social media connections are also established with customers through the contest.
Participants have a chance to win a daily cash prize throughout the month-long contest. Users who also share the contest across their Facebook page become eligible for a $5,000-travel package grand prize.
No comments:
Post a Comment