I found this very interesting. Particularly the point about real time audience interaction. Remember when we used the phone for this? Heck, we still do. We just need to intelligently add new media.
The death of radio is greatly exaggerated, writes Michael Hedges in a piece adapted from his presentation to the Brave New Radio conference last week.
His look at the state of the medium across Europe comes up with some positive, and surprising, results.
"In virtually every audience survey in Europe radio listening is up," he writes. "Not simply up, but at record levels." He continues:
"In the last 30 years we've seen an absolute explosion of radio channels and stations. Within the 44 countries in the UN definition of Europe... there are roughly 15,000 broadcast radio outlets, about one for every 50,000 people. Ten years ago there were half as many."
He also takes on board the rise of the internet and its beneficial effect.
Essentially, his message is that radio is a first-class example of participation between broadcaster and audience. One examples he cites is Italian radio:
"Italian broadcasters have integrated radio and social media in amazing ways. Entire programmes are constructed in real-time around listener interaction.
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