Vancouver, BC – If you want to learn how Canadians are communicating and interacting online, look no further than social networking sites. According to Ipsos’ most recent Canadian Interactive Reid Report special feature on Social Networking, one-half of all Canadians (50%) and the majority of online Canadians (60%) now have a social networking profile.
Social networking is no longer the exclusive domain of youth. While younger online Canadians aged 18 to 34 years (86%) are the most likely to have a social networking profile, other age groups are not getting left behind, as a majority (62%) of those aged 35 to 54 now have profiles and a good portion (43%) of those 55 years and older have one too.
What is more significant is the dramatic increase in the frequency in which they are using social networks. Nearly one-half of online Canadians (45%) are now visiting a social networking site at least once a week, and 30% visit daily, which compares to 35% who were visiting weekly, and 19% who were visiting daily this time last year. Momentum continues to grow as well, as 32% of those who have an online profile admit they are using it more than last year.
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