I've been doing a couple of monitors this week and a question has come to me. Why do we give our fax number for psa's (Radio Roundups...Community Calenders..etc) and not our email? Most everyone on the planet will send dozens of email messages every day, but rarely a fax. We communicate via twitter, facebook, email and blogs. Sending messages on chunks of paper that get spit out of machines is a game of diminishing returns.

It is likely time to change our phrasing. I sense the future of the fax is found in this link.

http://tiny.cc/R0aZl