In some sessions this week I've spend time in conversations about voice acting. Simply put, voice acting is all about bringing words to life and breathing emotion into what we say on the air. The importance of voice acting can't be overstated. It applies to news, music shows, commercials...pretty much everything we do.

Too often in commercials or on the air we "read the words" but we don't communicate any emotion or meaning. Take 10 minutes and watch this video. The last minute about "how" vs. "what" is particularly interesting. Enjoy!!

http://tiny.cc/lATmW