Monday, August 31, 2009

It strikes me as I listen to our stations that our promos are sometimes old and tired. We have too many details and we use too many words. We don't provide enough feel. So what if....
  • We dropped the promo positions in the stopsets.
  • We made the maximum length of promos 15 seconds.
  • Set a minimum rotation of 3 pieces of copy for each promo.
  • Position the promos in between songs as breakers.
  • Schedule two "promo breakers" per hour plus two liners per hour.
This will create tighter writing, fewer boring details, and more variety.

What do you think?
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2 comments:

  1. UnknownSeptember 1, 2009 at 5:18 AM

    There's three ways of thinking:
    1) Inside the box
    2) Outside the box
    3) Baffled and asking, "Wait.. there's a box?"

    While I understand the point of promos aren't they at heart stating: We are all about the music we play. What if we stopped defining ourselves by the genres of music and moved onto something bigger that the music represented? The music can speak for itself, but what is to distinguish station A from station B when they play the same music?

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  2. MattSeptember 1, 2009 at 6:54 AM

    I'm on board!

    "what is to distinguish station A from station B when they play the same music?"

    Personality

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