The King of Content

Last night I hosted an event put on by our local Humane Society.  It was called "Kisses for Kritters with a Tribute to the King".  The tribute, was provided by a very talented guy named Rory Allen.

It was really fun to watch Rory perform.  He's a terrific singer, he picks great material, and above all, he "gets" his audience. 

Here is what I mean.  He understands why these folks came to his show, and he delivers on their expectations.  They came to relive all the familiar songs of Elvis, so he sings them.  They came to remember the sex appeal of Elvis, so he dresses the part, walks through the crowd, holds the hands of the ladies, and sings love songs while looking into their eyes.  They came for memories, so he shares stories about the songs and movies of Elvis.  They came to laugh, so he tells funny, self deprecating things about himself.  They came to support the cause of the Humane Society, so he talks about his pets.  They came to relax, so he doesn't take himself too seriously.

As I sat and watched last night, I couldn't think of one thing he was missing.  He crafted his content with his audience in mind and totally played to their expectations.

That's what great media is all about.