As I write this, we are into hour thirty six of the Super Bowl pre-game show.  The only longer things on television are election nights and Grammy acceptance speeches.  And the only things more talked about than the game, are the commercials.

We can learn a little something from these.

It's quite likely that advertisers, and the agencies that make these commercials, have lost sight of the goal of selling stuff for the client.   They have become so focused on being clever and entertaining, they are missing the need to motivate consumers into action.
 
I wonder if we don't suffer from a similar loss of focus sometimes.

As we create content for our medias, is it about our audience and our stated goal of serving them with local stories and information, or are we parroting pop culture and talking about the things that interest us? 

Further, are we busying ourselves with processes and procedures, that keep us behind our computers and desks, when we should be out gathering content for presentation back to the audience?

Anyway....go Broncos!!