Wednesday, February 26, 2014
Friday, February 21, 2014
Memories....
Hey if you have a few minutes this weekend this is TOTALLY worth a look. For some, an insight into how things use to be, and a reminder of the "glory days" for others.
Click here for the memories.
Tuesday, February 18, 2014
Family Day Fun
Hope everyone had fun on the Family Day weekend. For most of us, the weather was nice and warm, and that meant a chance to get outside and play around for the first time in a while. Here is a bit of the fun we had.
We also got a chance to take in a Moose Jaw Warrior game, and then head out for pizza at the world famous "Houston Pizza". Houston Pizza is known far and wide for having some of the best pizza on the prairies and they didn't disappoint. Thick, meaty, great sauce, outstanding crust....it was everything it was suppose to be and more. The decor was nice, and the service was fast, friendly and warm.
But, the restaurant dropped the ball on one thing. The music they played over the house system. It was too loud and upbeat. Essentially, they were rocking a Hot CHR station pumping out the hits. So picture a restaurant full of families (and in some case retired folks, this is after all Moose Jaw) wanting to relive the fun the family day weekend, shouting over hip-hop.
Wrong music. Wrong volume.
It's an example of how having just one thing out of place can color an experience and make it less than it might have been.
Imagine this story in the context of our radio stations and portals.
We also got a chance to take in a Moose Jaw Warrior game, and then head out for pizza at the world famous "Houston Pizza". Houston Pizza is known far and wide for having some of the best pizza on the prairies and they didn't disappoint. Thick, meaty, great sauce, outstanding crust....it was everything it was suppose to be and more. The decor was nice, and the service was fast, friendly and warm.
But, the restaurant dropped the ball on one thing. The music they played over the house system. It was too loud and upbeat. Essentially, they were rocking a Hot CHR station pumping out the hits. So picture a restaurant full of families (and in some case retired folks, this is after all Moose Jaw) wanting to relive the fun the family day weekend, shouting over hip-hop.
Wrong music. Wrong volume.
It's an example of how having just one thing out of place can color an experience and make it less than it might have been.
Imagine this story in the context of our radio stations and portals.
Friday, February 14, 2014
The Next Great Olympic Sport
I've watched, played in, and loved sports all my life. But this is awesome. Click here for the next generation of sport.
Friday, February 7, 2014
The King of Content
Last night I hosted an event put on by our local Humane Society. It was called "Kisses for Kritters with a Tribute to the King". The tribute, was provided by a very talented guy named Rory Allen.
It was really fun to watch Rory perform. He's a terrific singer, he picks great material, and above all, he "gets" his audience.
Here is what I mean. He understands why these folks came to his show, and he delivers on their expectations. They came to relive all the familiar songs of Elvis, so he sings them. They came to remember the sex appeal of Elvis, so he dresses the part, walks through the crowd, holds the hands of the ladies, and sings love songs while looking into their eyes. They came for memories, so he shares stories about the songs and movies of Elvis. They came to laugh, so he tells funny, self deprecating things about himself. They came to support the cause of the Humane Society, so he talks about his pets. They came to relax, so he doesn't take himself too seriously.
As I sat and watched last night, I couldn't think of one thing he was missing. He crafted his content with his audience in mind and totally played to their expectations.
That's what great media is all about.
It was really fun to watch Rory perform. He's a terrific singer, he picks great material, and above all, he "gets" his audience.
Here is what I mean. He understands why these folks came to his show, and he delivers on their expectations. They came to relive all the familiar songs of Elvis, so he sings them. They came to remember the sex appeal of Elvis, so he dresses the part, walks through the crowd, holds the hands of the ladies, and sings love songs while looking into their eyes. They came for memories, so he shares stories about the songs and movies of Elvis. They came to laugh, so he tells funny, self deprecating things about himself. They came to support the cause of the Humane Society, so he talks about his pets. They came to relax, so he doesn't take himself too seriously.
As I sat and watched last night, I couldn't think of one thing he was missing. He crafted his content with his audience in mind and totally played to their expectations.
That's what great media is all about.
Sunday, February 2, 2014
As I write this, we are into hour thirty six of the Super Bowl pre-game show. The only longer things on television are election nights and Grammy acceptance speeches. And the only things more talked about than the game, are the commercials.
We can learn a little something from these.
It's quite likely that advertisers, and the agencies that make these commercials, have lost sight of the goal of selling stuff for the client. They have become so focused on being clever and entertaining, they are missing the need to motivate consumers into action.
I wonder if we don't suffer from a similar loss of focus sometimes.
As we create content for our medias, is it about our audience and our stated goal of serving them with local stories and information, or are we parroting pop culture and talking about the things that interest us?
Further, are we busying ourselves with processes and procedures, that keep us behind our computers and desks, when we should be out gathering content for presentation back to the audience?
Anyway....go Broncos!!
We can learn a little something from these.
It's quite likely that advertisers, and the agencies that make these commercials, have lost sight of the goal of selling stuff for the client. They have become so focused on being clever and entertaining, they are missing the need to motivate consumers into action.
I wonder if we don't suffer from a similar loss of focus sometimes.
As we create content for our medias, is it about our audience and our stated goal of serving them with local stories and information, or are we parroting pop culture and talking about the things that interest us?
Further, are we busying ourselves with processes and procedures, that keep us behind our computers and desks, when we should be out gathering content for presentation back to the audience?
Anyway....go Broncos!!
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