This is interesting....and speaks to what you do.....

Jacobs Media has released data from its "Techsurvey8" which was gathered online from January 31st  to February 15th. Over 170 stations in the U.S. and Canada took part for a total of 57,358 radio listener survey participants.  According to Jacobs Media President Fred Jacobs, “The data from Techsurvey8 strongly suggest that focusing on connecting emotionally and meaningfully with listeners is radio’s best avenue toward remaining relevant and vibrant in the face of new digital competition.”  Why AM/FM Radio still matters: While “favorite songs” and local personalities are the highest ranking elements, there are four emotional triggers that listeners value: Having a radio on while they work, helping them get in a better mood, providing a feeling of companionship, offering an escape from the pressures of everyday life.