This is an interesting thought. It's about consistency and delivering the goods every time you make contact with the audience. It also makes me think that what you were going to do NEXT five minutes ago is what you are doing NOW.
Surprise: what your radio station is airing now, is almost irrelevant in the context of audience perception and listener behavior. It’s about what people expect to happen next.
Success is determined by many factors. One of the most important is obviously a solid programming structure. Formats are the foundation to build your radio station on. They also show your audience what to expect from you. Keep your promise every time that people tune in, and they’ll grow into more loyal fans with every listening experience.
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