Tuesday, March 8, 2011
What we want to say vs. what they need to hear.
One of the age old challenges of doing radio (or any media) well, is selecting content. It's the process of understanding what sort of message to craft for maximum impact and relevance with the audience. Put another way, it's the job of making yourself matter. If your content is interesting and engaging to your audience, you'll matter. If it isn't, you won't. It doesn't matter how "good" you are. It's matters how relevant you are.
The key is knowing who is listening. It's finding out about the people on the other side of the radio and thinking about them all the time. Who are they? What do they care about? What do they not care about? What do they like to do? What are they likely not to do? If you can get the answers to these questions, creating on target content get's a lot easier.
Make it about the audience, make it local, and make it matter. Have fun!!
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