Here is a note that was passed on to me by Warren Neufeld our center manager in Portage. The video he refers to generated significant traffic to their website and demonstrates the power of images. It highlights why it's important all of us begin to think in terms of video and not just sound. Check it out by clicking on this video link. Here is how Warren set up the piece for me....

Our local hockey team - the Ptg Terriers are in the mist of a playoff push. We were doing the play-by-play on Sat night and just happened to be also doing video at the same time. As luck would have it we captured a very controversial ending to the game.
Check out the enclosed link to see the video.
It certainly underlines the importance and impact we can have.