Radio resolution #2: Content Factories

Imagine if we all took 15 or 20 minutes a day, and in that time stopped putting labels on ourselves. For 15 or 20 minutes we aren't jocks. We aren't news people. We aren't engineers. We aren't managers. We are content providers who work in a content factory.

In that 15 or 20 minutes we contribute something that the center can use on the air and online.

• A quick picture from your phone of something you drive by.
• A couple of notes and a photo from your kids school play last night.
• An overview and a picture from the service club meeting you were just part of.
• A quick email to the newsroom about the snow clearing that you saw on your way to the station.
• A quick voice clip from the high-way on road conditions.

If we let our minds imagine the possibilities they are nearly endless. The concept is incredibly simple. It's about producing CONTENT. We all can, and should, contribute

We are perfectly positioned to be Content Factories.