A few scattered thoughts on Christmas.....

• Christmas is many things to many people. The one thing most of us agree on is that there is tradition and meaning in the season. Make sure that is reflected in your Christmas music and comments. It's not all shopping and "Run, Run Reindeer". It's also "Silent Night" and stories of love and giving.
• On our portals and in print be sure to use the word "Christmas" and not "X-Mas". It's just who we are.
• Make Christmas shopping a positive thing. Too often we paint it as a chore that no one likes. Not so. Treat it as fun, exciting and exhilarating.
• Get out an experience Christmas events in your community and talk about them on the air. Drop names, get audio on site and make specific comments about what you see and do. It's powerful local stuff.

Ho, Ho, Ho....