One of our Golden West Radio sales consultants passed this along. The version she sent said clients. I've adapted it to say listeners. Both apply equally.

• We are committed to providing our listeners with quality service.
• There is nothing more important to our business, than our listeners. They ARE our business.
• Listeners are not dependent on us. We are dependent on them.
• Listeners do not interrupt our work - they are the purpose of it.
• We are not doing listeners a favor by serving them, they are doing us a favor by allowing us to do so.

Nothing high tech or flashy in this message. We have heard it dozens of times before, but it may be the single most important thing for broadcasters to wrap their collective heads around. If we get this, we'll make good radio for our listeners and our clients.