“B105 wants to meet every listener, one neighbourhood and one listener at a time.” For months on end they had neighbourhood block parties where their entire morning show would be on location. They invited people from the neighbourhood to talk about why their place was so special, features, great places to hang out etc. B105 dominated Brisbane for many years based on this one promotion. You can think global but you must be local to win the hearts and minds of your listeners. Street or listener parties work!
I also read this today. It struck me as excellent guerrilla marketing.
November 29 at Credit Union Centre
Southern rock legends ZZ Top understand RIDER PRIDE, as they have toured Western Canada they have witnessed the groundswell the Green & White have generated on their march to the 97th Grey Cup. When the band witnessed the Saskatchewan Roughriders win in the first Western Final hosted at Mosaic Stadium at Taylor Field in 33 years they decided they wanted to host the ultimate party for Rider fans in Saskatchewan. What better way than to show the 97th Grey Cup live on their 20' W x16' H LED HIGH DEFINITION VIDEO SCREEN!
The game will be shown in its entirety and immediately after the game the trio of Frank Beard, Dusty Hill and Billy Gibbons will take to the stage to have the greatest Grey Cup after party in recent history!
Riiiders!!
No comments:
Post a Comment