Listeners

My friend Jim passed this on to me.

There is an outfit called Radio-Info.com and they publish a news letter called Stark Country. It's a place where people involved with the country music industry share their insights, opinions and observations, often times about radio. The comments apply not just to country radio, but to all formats.

These three listener based quotes stuck with me....

• “Anyone who doesn’t take time out of their day to engage their listeners, even briefly, in a medium they have all incorporated so thoroughly in their lives is totally missing out. A few conversations during the day goes a long way to convince people that you are people too, and not just some monolith pumping out country music.”
• “Loyal listeners use you every day of their lives for what I call drug free mood enhancement.”
• “I try to be as nice as I can to people, and I think over the years that has paid off not only with listeners, but people that I work with. There’s enough schmucks out there that you don’t need to be one of them.” —Longtime WKKT (96.9 The Kat) Charlotte, N.C., morning man Paul Schadt