Trevor Schellenberg our PD in Steinbach sent out a piece earlier today about how Christmas music increases a stations ratings. Check out these numbers.....
HOLIDAY BOOST: A sampling from 2010 of average shares as radio stations that temporarily switch to all-Christmas see ratings soar.
- New York: WLTW -- 6.0 | Christmas: 12.3
- San Diego: KYXY – 4.1 | 9.7
- Boston: WODS – 4.5 | 9.3
- L.A.: KOST – 4.6 | 9.2
- Dallas: KVIL – 4.1 | 7.2
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