There is an article making the rounds right now saying the use and impact of Twitter is not as significant as we may have thought. In fact, the study referred to in the article shows that more than 50% of people who have Twitter accounts have never tweeted and follow no one.

So is Twitter worth investing time and effort in? I read two comments about that on a chat site this morning....

#1
I'm working in tv and our whole newsroom uses it. I delayed getting on Twitter but now that I have, I love it! So much actual information goes up, news, sports, weather. I can't even go on facebook for more than 5 minutes at a time because of the annoying statues, but with twitter you get something out of it. I highly recommend it.

#2
almost no one uses it. BUT the people that do, use it a lot.

Here is a thought. If we follow the right people and groups on Twitter we will get information and insights we might otherwise miss. If we tweet the right information to our Twitter followers we super serve our uber-fans, the ones looking for a deeper relationship with us.

What do you think?