My friend Tom just sent me this. Toms an engineer, so he's obviously a deep thinker ;)

He's also quite right with the following.....

An average person on our modern economy spends ever more time on basic
tasks of managing information, and ever less time producing creative
ideas and truly useful knowledge.

Its something to consider when sending more information to the masses.

There is an article making the rounds right now saying the use and impact of Twitter is not as significant as we may have thought. In fact, the study referred to in the article shows that more than 50% of people who have Twitter accounts have never tweeted and follow no one.

So is Twitter worth investing time and effort in? I read two comments about that on a chat site this morning....

#1
I'm working in tv and our whole newsroom uses it. I delayed getting on Twitter but now that I have, I love it! So much actual information goes up, news, sports, weather. I can't even go on facebook for more than 5 minutes at a time because of the annoying statues, but with twitter you get something out of it. I highly recommend it.

#2
almost no one uses it. BUT the people that do, use it a lot.

Here is a thought. If we follow the right people and groups on Twitter we will get information and insights we might otherwise miss. If we tweet the right information to our Twitter followers we super serve our uber-fans, the ones looking for a deeper relationship with us.

What do you think?

In the world of communications there is constant talk of content. We create it, we manage it, we present it, we recycle it - and on it goes - and even if we do all of those things exceptionally well, we will still fail if we are presenting the wrong content.

Here's my spin. The right content is information the audience cares about, presented to them on their schedule. It's relevant and it fits their agenda.

Consider this. Today's audience lives in a world of enormous choice, and out of this vast jungle of information, they will grab on to only the things they care about. The sheer volume and diversity of media streams allows them to be very critical of what they experience so they only consume content that engages them in some way.

If it doesn't matter to them, it doesn't matter. Period.

So our job is not to decide what to talk about. It's to figure out what they want to hear. What do they want, that we can provide, and they can't get anywhere else? What makes us special to them?

Any ideas?