The issue came up today in High River. Here is a great piece of conversation between a morning host and his mentor (Ryan Switzer in Swift) that gives good advice on how to handle the issue. The be real part resonates very strong with me.
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Hi Ryan,
I'm having a little issue today. Usually the morning show is happy, lighthearted, etc. However, the big news story today is a massive fire at the Museum of the Highwood in High River. It's currently burning and fire crews have been trying to put it out all morning. How do I balance the lightheartedness of the morning show and the seriousness of the fire?
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It's important to maintain a consistent character on the radio, but at times like this, breaking character is OK.
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It's important to maintain a consistent character on the radio, but at times like this, breaking character is OK.
Check out this vid...
Not what one would expect from Letterman. Totally humbled...even said he isn't the best person to talk about the issue. Be real. Give props to the firemen and everyone who has helped out. Find some people with ties to the museum and see if they want to talk.
Call me if you want to discuss...
Switz
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