We started sharing some "connection" comments yesterday. Here are a couple more.

Connection to the community

The thing that makes our stations unique is that they are created especially for the communities they serve. Our sword in the stone is local content and connection.

-In many cases, our centers are small enough that we can make regular flesh to flesh contact with a great many of our listeners. Do it. Be out and been seen.
-Make yourself aware of local issues and make that knowledge part of your show.
-Get local voices on the air every day.
-Name drop shamelessly. People love to hear the name of their town and it's landmarks on the radio. They love to hear the names of people they know on the radio.
-Be creative with PSA’s. Don’t just read them, know what they are about and make them sound great!!

Connection with the audience

There are some important things to remember.

-Radio is a one to one medium. We will have thousands of people listening, one at a time. Talk to one person.
-Use the language of “you”, “we”, and “us”. Not “me” and “I”. Think of making everything inclusive.
-Know the stations target. Create the content the audience wants to hear. It may may not line up with the stuff you want to do but remember, it's their station.