A number of our radio stations are now making it a regular practice to post on the social media sites Facebook and Twitter. Congratulations!! This is a great point of engagement between you and your audience.
One thing to keep in mind when you post. Think two way communication. Think engagement. Create a reason for the audience to reach back to you. Use social media not just to push information to your audience, but also to pull information back from them. A few ideas that might work.....
- "What song should we play for the drive home at 4pm? Takin' Care of Business by BTO or Satisfaction by the Stones? Post your preference on the CXXX Facebook page and we'll play the song that get's the most votes at 4".
- "If you were Mike Babcock who would you start in goal tonight against the Russians? Luongo, Brodeur or Fleury? Tell us which one and why on the CXXX Facebook page right now. Someone who posts will win a pair of tickets to see the Anytown Flyers take on Mellonville this weekend".
- "If you could ask the Mayor of Anytown one question, what would it be? Post your question on the CXXX Facebook page and we'll use some of your questions when we talk with Mayor Joe Blow in our regular Ask the Mayor segment this Friday".
Have fun!!
I'd actually disagree with that mentality. While I don't see anything wrong with throwing that as your status it VERY quickly becomes nothing but a station commercial that people learn to ignore.
ReplyDeleteInstead, I would suggest you need to heavily participate in conversations that are already happening. When you engage OTHERS on a personal level through social media they will pay attention to you more closely. Instead of expecting others to engage with YOU.
As a radio jock you're already seen as a bit of a celebrity, so engaging people on a personal level - even on social media - builds relationship, trust, loyalty and to many can really make their day and give them something to brag about.
Once you have that, then conversations like you desire happen organically, naturally, and consistently.
Well said!!
ReplyDelete