If you're a fan of MMA you may well have watched UFC 100 this past weekend. It was one of the most anticipated fight cards of all time with the main event pitting heavyweight champion Brock Lesnar against former champ Frank Mir.

The results of the fight and the aftermath are now infamous. Lesnar pounded Mir into a bloody pulp and the referee stopped the fight. What happened next turned Brock Lesnar from potential golden boy into confirmed bonehead boy.

Instead of being classy and saluting his opponent, instead of talking about how lucky he was to be part of the UFC and how hard he trained, Lesnar instead look the low road. He taunted the man he had just beaten, flipped the bird to the crowd, insulted a major sponsor by name, and generally acted like a jerk.

Granted, when he was reprimanded after the fight by UFC boss Dana White, Lesnar made an articulate and proper apology. Granted that he comes from a WWE background where this sort of post fight behaviour would be encouraged. But what if he had just done the right thing to begin with?

We wouldn't be talking about what a jack-ass champion this guy is. We would be talking about how he's a classy guy and a great fighter. He would have used his public comments to build fans rather then to create animosity toward both himself and the UFC. His actions have given more useful fodder to the people who call the UFC no more then a freak-show.

I'm interested to see how he, and the UFC, approach the promotion of his next fight. I have only one piece of advice. If you're giving the microphone to Brock Lesnar, make sure he has a script.