Thursday, July 30, 2009

Take a look at this. Notice how this guy takes the "year in your ear" feature and makes it interesting by delivering good music and lifestyle content. Also note how he quickly moves through calls in his request show.

What helps make the good prep work is that he is "into" what he's doing. He appears to be 100% in the moment. He knows what he's going to say and how he's going to say it.

http://tiny.cc/t0lSD

Friday, July 24, 2009

Someone I love sent this to me this morning. It's worth reading and keeping handy to read again from time to time. Have a great weekend!!

Written By Regina Brett, 90 years old, of The Plain Dealer, Cleveland, Ohio.

"To celebrate growing older, I once wrote the 45 lessons life taught me. It is the most-requested column I've ever written.

My odometer rolled over to 90 in August, so here is the column once more:



1. Life isn't fair, but it's still good.

2. When in doubt, just take the next small step.
3. Life is too short to waste time hating anyone.


4. Your job won't take care of you when you are sick. Your friends and parents will. Stay in touch.


5. Pay off your credit cards every month.


6. You don't have to win every argument. Agree to disagree.


7. Cry with someone. It's more healing than crying alone.


8. It's OK to get angry with God. He can take it.


9. Save for retirement starting with your first pay check.


10. When it comes to chocolate, resistance is futile.


11. Make peace with your past so it won't screw up the present.


12. It's OK to let your children see you cry.


13. Don't compare your life to others. You have no idea what their journey is all about.


14. If a relationship has to be a secret, you shouldn't be in it.


15. Everything can change in the blink of an eye. But don't worry; God never blinks.


16. Take a deep breath. It calms the mind.


17. Get rid of anything that isn't useful, beautiful or joyful.


18. Whatever doesn't kill you really does make you stronger.


19. It's never too late to have a happy childhood. But the second one is up to you and no one else.


20. When it comes to going after what you love in life, don't take no for an answer.


21. Burn the candles, use the nice sheets, wear the fancy lingerie. Don't save it for a special occasion. Today is special.


22. Over prepare, then go with the flow.


23. Be eccentric now. Don't wait for old age to wear purple.


24. The most important sex organ is the brain.


25. No one is in charge of your happiness but you.


26. Frame every so-called disaster with these words: 'In five years, will this matter?'


27. Always choose life.


28. Forgive everyone everything.


29. What other people think of you is none of your business.


30. Time heals almost everything. Give time time.


31. However good or bad a situation is, it will change.


32. Don't take yourself so seriously. No one else does.


33. Believe in miracles.


34. God loves you because of who God is, not because of anything you did or didn't do.


35. Don't audit life. Show up and make the most of it now.


36. Growing old beats the alternative -- dying young.


37. Your children get only one childhood.


38. All that truly matters in the end is that you loved.


39. Get outside every day. Miracles are waiting everywhere.


40. If we all threw our problems in a pile and saw everyone else's, we'd grab ours back.


41. Envy is a waste of time. You already have all you need.


42. The best is yet to come.


43. No matter how you feel, get up, dress up and show up.


44. Yield.


45. Life isn't tied with a bow, but it's still a gift."

Wednesday, July 22, 2009

I've been thinking this week about why it's important to go the extra mile. To deliver just a little more than people might expect.

This all started with a hotel stay. I got up in the morning and went down to the exercise room for some quality time on the treadmill. In order to exercise I pretty much NEED a distraction and that's where the good old boob tube comes in. While I'm doing my high stepping and going no where I like to flip between two things. The Food Network and TSN. One makes me hungry and the other makes me want to get in shape. I go from one to the other and the boring half hour flies by.

Imagine my horror when I discovered the TV in the exercise room works, but the remote is misplaced. This of course means no switching between my two favorite distractions.

I figured the front desk could help because at most hotels the remotes are universal and they'll work with pretty much any TV. No such luck. They couldn't find ANY remote that would work with the exercise room TV.

I said "no problem". Really it's not such a hardship. I can watch a half hour of Gordon Ramsay ripping some poor fool, and not have to flip to the baseball highlights when that gets boring. I can do it. I'm adaptable.

So I get walking, and Gordon is just getting ready to tear into somebody, when the door to the exercise room opens and in walks a maintenance guy with a new TV and remote. He hooks it up in 2 minutes, gives me the remote, and for the next 25 glorious minutes I toggle between Hells Kitchen and the latest Roy Halliday trade rumors.

The hotel didn't have to do this. I put no pressure on them. They just went the extra mile and delivered. It's something I'll remember and a story I'll always tell.

Radio listeners will do the same if we give them exceptional local service and deliver beyond their expectations.

Thursday, July 16, 2009

News writing should be inclusive and compelling. In order to inform, you must entertain. Look at this story.....
  • Two lift stations in Anytown will see improvements this summer. Chief Administrative Officer Joe Blow explains...(insert clip)....Blow adds that other projects lined up for the town this summer include installing utility services along the newly opened Jane Doe street...and installing a new sewer line in the Anderson sub-division to help alleviate flooding during heavy rain.
Chances are a good portion of the audience has no idea what a lift station is. The story should tell them. Other then that there is nothing "wrong" with the story. But it could have been better. The story should also be about the audience and talk to them. It should bring them into the moment. There should be a flash of creativity. Look at this version.

  • We all have "to do" lists in the summer (bring me into the story) and Anytown is no different. (short compelling lead line) The work starts this week (bring the story into the now) as two lift stations will see improvements to enhance water quality (tell my why they are spending my tax money). Joe Blow is Anytown Chief Administrative Officer (stop using overused news words like "explains"..."adds"...."comments")....(insert clip here).........other projects keeping town crews busy in summer sun (create a visual image) will be installing utilities along the newly opened Jane Doe street.....and if you live in the Anderson sub-division (land marking and inclusive language) expect improvements in your sewer system to help avoid flooding during heavy rain
Informing is important. So is engaging the audience.







Wednesday, July 15, 2009

A lesson from my kitchen and why the basics are important in everything.

Last night I'm making salmon with smoked tomato sauce. I did the sauce first and it was awesome. Fresh tomatoes, cilantro, onions, parsley, oregano and olive oil. All hand blended till it was smooth. Like I said....awesome.

Now it's time to make the fish. I get a hot pan and put some canola oil in it. I season the fish. Still awesome.

Here's where I screw up. Instead of following the very basic cooking rule of dropping food away from you in hot oil, I drop it toward myself. Splash. Burn.

Nothing serious. I'll just look kind of...scabby...for a few days. But lesson learned. The basics are there for a reason and need to be followed every time.

Tuesday, July 14, 2009

Here is a radio station in a small Alberta town doing some excellent work with pictures and video. 100% local. Good on em'.

http://tiny.cc/bYxUz

Monday, July 13, 2009

If you're a fan of MMA you may well have watched UFC 100 this past weekend. It was one of the most anticipated fight cards of all time with the main event pitting heavyweight champion Brock Lesnar against former champ Frank Mir.

The results of the fight and the aftermath are now infamous. Lesnar pounded Mir into a bloody pulp and the referee stopped the fight. What happened next turned Brock Lesnar from potential golden boy into confirmed bonehead boy.

Instead of being classy and saluting his opponent, instead of talking about how lucky he was to be part of the UFC and how hard he trained, Lesnar instead look the low road. He taunted the man he had just beaten, flipped the bird to the crowd, insulted a major sponsor by name, and generally acted like a jerk.

Granted, when he was reprimanded after the fight by UFC boss Dana White, Lesnar made an articulate and proper apology. Granted that he comes from a WWE background where this sort of post fight behaviour would be encouraged. But what if he had just done the right thing to begin with?

We wouldn't be talking about what a jack-ass champion this guy is. We would be talking about how he's a classy guy and a great fighter. He would have used his public comments to build fans rather then to create animosity toward both himself and the UFC. His actions have given more useful fodder to the people who call the UFC no more then a freak-show.

I'm interested to see how he, and the UFC, approach the promotion of his next fight. I have only one piece of advice. If you're giving the microphone to Brock Lesnar, make sure he has a script.

Thursday, July 9, 2009

Here in Elbow there is a candy store, run by a couple who moved here from Alberta. She was a school teacher, and he was......we'll I'm not sure what he did but he's a real good person. They both are.

Beside the candy store they also own and operate a small specialty store with fancy nick-nacks, greeting cards, antiques and all that sort of stuff.

These are two of the happiest people we've met here at the lake. They get up every day and get to do exactly what they want to do. I'm sure they aren't making as much money as they were in Alberta. But they GET TO DO WHAT THEY WANT AND LOVE TO DO.

Something to be said for that.

Wednesday, July 8, 2009

Betty Ann, Jake and I are now into the middle of our second week of holidays. It's funny how it takes this long (and a few rainy days with nothing to do) to feel wound down and relaxed. This is the first 2 week holiday we have taken in a few years and the break has been nice.

One thing I really love is being able to stay in touch with work via email and internet. Maybe it shouldn't be this way, but being in the know with what is happening at our stations actually helps me relax. Never thought I'd be "that guy".

It's also great to able able to check the weather radar anytime you want to see what's incoming. Helps a guy pick when to hit the golf course.

Speaking of golf, Jacob is now 100% capable and excited about playing 9 holes at a time. He's also young enough to pretty much run the entire course so it plays him out good for the evening.

Nothing like holidays.