Friday, August 31, 2012

If you have some computer play time this long weekend give a listen to some of these.  Pretty cool. 

Make my day!!

I've always been interested in politics, and as I grow older, I am become even more curious about the goings on of people who seek power, and the means they will use to get it, keep it, or hold it away from others.  Evidence the left wing reaction to last nights happenings at the Republican National Convention. 

Last night I watched Clint Eastwood deliver what I thought was a clever, biting, and entertaining speech.  Full of wit, good comedic timing, and purpose.  It was like a political smack down from your Grampa.  If your Grampa happens to be Dirty Harry.

This morning the liberal media have attacked the speech with everything but the White House lawn furniture.  
In 25 or 30 years the left will march out 80 year old versions Stephan Colbert, Bill Maher and Jon Stewart.  They will give a similar speech and it will be hailed as brilliant. 

The fun is just starting.



Thursday, August 30, 2012

Stationality

I love the word "stationality".  It's one of my favorite compound words, and it's often used by a real smart radio guy named Daniel Anstandig.  He writes...

Radio’s “durable competitive advantage” is “stationality.” Stationality is the nature of the relationship between listeners and your radio station. The relationship a listener has with your radio station’s brand ultimately determines your success. 

Stationality is not about what your radio station does. It’s about what your radio station means in the mind of the listener.  Your station’s pattern of behavior (type of music you play, spots heard on your airwaves, personalities and imaging between your songs, promotions/contesting you run, etc.) are all merely lifeless events. 

It’s the meaning or emotional interpretation that listeners give each of these events that bring them to life. A personality coming out of your speakers is just a series of words playing through an electronic machine until the listener feels something. Then, your personality exists in their mind. 

Remaining relevant means shifting the playing field from positioning our radio stations with descriptions of what we do (most music, better variety, brighter mix) to descriptions of what our product means (feel good, relax, family, connection, comfort, sing-along, etc.)