Wednesday, September 30, 2009

I've been thinking about content. What if, instead of being disk jockeys and news people, we were all "content providers"? What if our jobs were to create and present audio, video and picture content for every platform we manage? Shows, news casts and online.

What if we managed jocks and news as one department rather than two?

Hummmmmmmm

Friday, September 25, 2009

Check out this link to DiscoverMooseJaw.com. I took the picture with a Blackberry cell phone and sent it to news via email. Took about 90 seconds and gave us a neat visual. EVERYONE at your center with a cell phone can (and should) do this to help out.

Do it this weekend.

http://www.discovermoosejaw.com/index.php?option=com_content&task=view&id=9664&Itemid=401

Friday, September 4, 2009

Success

The 4 Keys to Success

Stationality

Much of our on-air pop and sizzle will come from how passionate we are about our station. We need to spend plenty of time giving our audience as many reasons as possible to listen. We can best do this by talking in compelling and exciting ways about all the great things that are happening on our station.

  • Deliver liners with passion, energy and conviction. Be creative.

  • Do at least 3 bits of station related material per hour.

  • Do the big stuff every hour. Radio is the science of frequency. The more we mention something (in creative, interesting, ways) the better it will resonate with our audience.

Connection to the music

Our listeners are passionate about the music they love and we need to reflect that passion by showing it ourselves on the air. This means sharing information about the artists, being in touch with what the songs are about, and in general, just sounding like we love the music.

  • Do artist info at least 3 times per hour. Make it quick and current. In and out will be best.

  • Feel the love in love songs, and feel the energy in upbeat songs.

  • Keep the music moving. In sweep positions don’t let the music stop. Edit your content to fit over intros. Keep the station moving forward.

Connection to the community

The thing that makes our stations unique is that they are created especially for the communities they serve. We need to fully exploit that.

  • Make yourself aware of local issues, and where appropriate, work that knowledge into your show.

  • Name drop shamelessly. People love to hear the name of their town on the radio. They love to hear the names of people they know on the radio. Go nuts with this.

  • Be creative with PSA’s. Don’t just read them, know what they are about and make them sound great!!

  • Every break needs something local.

Connection with the audience

There are some important things to remember.

  • Radio is a one to one medium. We will have thousands of people listening, one at a time. Talk to one person.

  • Use the language of “you”, “we”, and “us”. Not “me” and “I”. Think of making everything inclusive.

  • In everything you present to the audience think energy and passion. If we show that for your station, the audience will show it too.

  • Be totally prepared when you go on the air. Know what you are going to say and how you are going to say it.




A radio station I use to listen to played this song every Friday morning at 8am. I loved it then and I love it now. Have a good long weekend.

http://www.youtube.com/watch?v=ZclddLcOYYA

Wednesday, September 2, 2009


I've had the chance this week to do some aircheck sessions using old audio. I mean OLD audio. It's been fun!!